This campaign is measured by reach, as you want to see your brand in front of as many people as possible. Brand Awareness: Brand Awareness is tailored to get your product in front of people, making your brand a household name.The high-level goals are pretty basic: Brand Awareness or Drive Consideration. Pinterest allows for several types of campaigns, tailored to achieving your marketing goal. It is essential to fill your business’s Boards with high-quality content, as these Pins will serve as your ad creative, but we will return to that later. This is pretty similar to a Facebook page, however, Pinterest Boards are more focused on product content and imagery, rather than updates and posts.Īdditionally, one of the added benefits of Pinterest is that the content, or Pins, can be “pinned” to a user’s board, where they can then easily return to it when they are ready to purchase. Boards allow brands to post and keep their content to one place that users can visit over and over. The biggest difference in Pinterest as compared to other social networks is the necessity of creating a Board. What content looks like on the platform.What makes it different from other social networks.Below, we will cover the basics of what you need to know about Pinterest: To start building your case for investing in Pinterest it is important to understand its capabilities. Pinterest, as a relatively new advertising platform with highly promising potential, is the perfect place to start building out your well-rounded and diverse digital strategy. Therefore, it is important that marketers blaze the trail of new advertising networks to take advantage of low-competition marketplaces, lower CPCs, and reach unique audiences. While these platforms are essential to an effective digital strategy, they have become commonplace and are saturated with competitors. When thinking of digital marketing, Google Ads and Facebook are at the forefront of every marketer’s mind.
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